With increasing competition in the home appliance industry, OEM customization has become a key strategy for brands to differentiate themselves in global markets.
One major trend is functional customization. Buyers are no longer satisfied with basic functions. Features such as fast boiling, energy efficiency, low noise operation, and portable designs are increasingly in demand, especially for products like electric kettles, blenders, and travel fans.
Another growing trend is market-specific design. Different regions have different preferences. For example, European markets focus on safety and energy efficiency, while Southeast Asian markets value affordability and durability. OEM manufacturers must understand these differences and offer suitable solutions.
Packaging customization is also gaining importance. Retail-ready packaging and eco-friendly materials help brands improve shelf appeal and meet local regulations.
As an OEM-focused manufacturer, Zhongshan Yesheng Culture Media Co., Ltd. works closely with clients to provide customized solutions that meet market demands. From product development to final packaging, we help brands turn ideas into market-ready products efficiently.